The majority of products belong to the personal care industry with a total of 5,788 products to date. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. The North American region consists of almost 74 products with innovations related to the formulation of the product. Unilever products are categorized by innovation ratings and tags in our product launch database. Unilever also utilizes social media platforms for advertisement. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads.
CORONA REFRESCA TV
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The company jumped 4 percent Thursday after it reported that beer and wine sales both grew by double digits last year. Constellation is one of the hottest stocks in the beverage industry. Investors have bought into the flexible approach, too. "They're not locked into traditional beer strategies." It comes in guava lime and passionfruit lime.Ĭonstellation's versatility has helped it navigate shifts in drinkers' habits and tastes, Shepard said. Its decision to expand Familiar was a "no brainer" because of the beer's popularity in Mexico, Ottenstein said.Ĭorona is also testing Refresca, a "premium spiked refresher" malt beverage, this spring in Denver, Milwaukee, and Providence. Ottenstein called it Extra's "big brother."Ĭonstellation said that Hispanic people make up 40 percent of its drinkers.
It has a slightly higher alcohol content and a fuller flavor, and is packaged in a darker bottle than Extra. Nearly 80 percent of distributors surveyed by Wells Fargo believe Premier and Familiar will help Corona drive sales.įamiliar has been available in 32-ounce sharing sizes in Mexico and the United States for two decades, but now Corona is bringing it to 10 major Hispanic markets in the United States in 12-ounce bottles.Įarly ads point to Corona marketing Familiar as a beer for men to enjoy with their friends and family. The initial reaction from beer distributors on Premier has been positive, according to Bonnie Herzog, an analyst at Wells Fargo. Constellation is also launching its first national ads for Pacifico - the theme is "live life anchors up" - that helps it stand as "Corona's wild and crazy little brother," he said.Īs Extra and Modelo widen their appeal and Pacifico gains more attention, Shepard said that the new Premier will be "another test to see if an import light can make a serious dent in the overall domestic market." Ottenstein claimed that the differences between Corona and Modelo have become clearer than between Bud Light and Budweiser or between Coors Light and Miller Lite. It matters what you're made of." And it recently debuted a campaign spotlighting the obstacles overcome by the first Latina military pilot.
All three lag Bud Light, Coors Light, Miller Light and Budweiser, according to Beer Marketer's Insights data.Įxtra has moved away from a narrow "summer vacation/beach beer" to a "broader and more personal" drink under the slogan "Find your beach." That evolving image contributed to its growth, Ottenstein argued in his report.Īt the same time, Modelo has made targeted pitches to different demographics to mold together its "fighting spirit" motto. A spot aimed at immigrants says, "It doesn't matter where you come from. Ultra trails slightly behind, followed by Modelo Especial.
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